#publicity__promotion__promotional_material__promotionalmaterial  a message issued in behalf of some product or cause or idea or person or institution
  supertype:  subject_matter__subjectmatter__message__content__substance  what a communication that is about something is about
  subtype:  public_relations  blurb  ballyhoo  sales_talk  ad  sales_promotion
  part of:  marketing.commercialism  the commercial processes involved in promoting and selling and distributing a product or service

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