#motto__slogan__catchword__shibboleth  a favorite saying of a sect or political group
  supertype:  saying__expression__locution  a word or phrase that particular people use in particular situations; "pardon the expression"
  subtype:  catchphrase__catch_phrase__catchphrase  a phrase that has become a catchword
  subtype:  war_cry__warcry__rallying_cry__battle_cry__cry  a slogan used to rally support for a cause; "a cry to arms"

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