#publicity__promotion__promotional_material__promotionalmaterial  a message issued in behalf of some product or cause or idea or person or institution
  supertype:  #subject_matter__subjectmatter__message__content__substance  what a communication that is about something is about
  part of:  #marketing.commercialism
  subtype:  #public_relations  a promotion intended to create goodwill for a person or institution
  subtype:  #blurb__endorsement  a promotional statement (as found on the dust jackets of books)
  subtype:  #ballyhoo__hoopla__hype__plug  blatant or sensational promotion
  subtype:  #sales_talk__salestalk__sales_pitch__pitch  promotion by means of an argument and demonstration
  subtype:  #ad__advertisement__advertizement__advertising__advertizing__advert  a public promotion of some product or service
     subtype:  #top_billing  the advertisement of a star's name at the top of a theatrical poster
     subtype:  #prevue__preview  an advertisement consisting of short scenes from a motion picture that will appear in the near future
     subtype:  #advertorial  an advertisement that is written and presented in the style of an editorial or journalistic report
     subtype:  #mailer.ad  an advertisement that is sent by mail
     subtype:  #newspaper_ad__newspaperad__newspaper_advertisement__newspaperadvertisement  a printed advertisement that is published in a newspaper
        subtype:  #want_ad  a newspaper advertisement stating what is wanted
     subtype:  #commercial_message__commercial  a commercially sponsored ad on radio or television
        subtype:  #infomercial  a television commercial presented in the form of a short documentary
     subtype:  #circular__handbill__bill__broadside__broadsheet__flier__flyer__throwaway  an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
        subtype:  #stuffer  a advertising circular that is enclosed with other material and (usually) sent by mail
  subtype:  #sales_promotion__salespromotion  promotion that supplements or coordinates advertising

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