#publicity__promotion__promotional_material__promotionalmaterial a message issued in behalf of some product or cause or idea or person or institution
supertype: subject_matter__subjectmatter__message__content__substance what a communication that is about something is about
part of: marketing.commercialism
subtype: public_relations a promotion intended to create goodwill for a person or institution
subtype: blurb__endorsement a promotional statement (as found on the dust jackets of books)
subtype: ballyhoo__hoopla__hype__plug blatant or sensational promotion
subtype: sales_talk__salestalk__sales_pitch__pitch promotion by means of an argument and demonstration
subtype: ad__advertisement__advertizement__advertising__advertizing__advert a public promotion of some product or service
subtype: top_billing the advertisement of a star's name at the top of a theatrical poster
subtype: prevue__preview an advertisement consisting of short scenes from a motion picture that will appear in the near future
subtype: advertorial an advertisement that is written and presented in the style of an editorial or journalistic report
subtype: mailer.ad an advertisement that is sent by mail
subtype: newspaper_ad__newspaperad__newspaper_advertisement__newspaperadvertisement a printed advertisement that is published in a newspaper
subtype: want_ad a newspaper advertisement stating what is wanted
subtype: commercial_message__commercial a commercially sponsored ad on radio or television
subtype: infomercial a television commercial presented in the form of a short documentary
subtype: circular__handbill__bill__broadside__broadsheet__flier__flyer__throwaway an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
subtype: stuffer a advertising circular that is enclosed with other material and (usually) sent by mail
subtype: sales_promotion__salespromotion promotion that supplements or coordinates advertising
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