#trade_name__tradename__brand_name__brandname__brand__marque  a name given to a product or service
  supertype:  name  a language unit by which a person or thing is known; "his name really is George Washington"; "those are two names for the same thing"
  subtype:  recording_label__label  trade name of a company that produces musical recordings; "the artists and repertoire department of a recording label is responsible for finding new talent"

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