#rhetoric.expressive_style  using language effectively to please or persuade
  supertype:  expressive_style__style  a way of expressing something (in language or art or music etc.) that is characteristic of a particular person or group of people or period; "all the reporters were expected to adopt the style of the newspaper"
  part:  rhetorical_device  a use of language that creates a literary effect (but often without regard for literal significance)

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