#retailer__retail_merchant  a merchant who sells goods at retail
  supertype:  merchant__merchandiser  a businessperson engaged in retail trade
  subtype:  chandler.retailer  a retail dealer in provisions and supplies
     subtype:  ship's_chandler  a dealer in sails and ropes and other supplies for sailing ships
  subtype:  licensee__licencee  someone to who a license is granted

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