#marketing_research__marketingresearch__market_research  research that gathers and analyzes information about the moving of good or services from producer to consumer
  supertype:  research  systematic investigation to establish facts
  subtype:  market_analysis  marketing research that yields information about the marketplace
  subtype:  product_research__productresearch  marketing research that yields information about desired characteristics of the product or service
  subtype:  consumer_research  marketing research that yields information about the motives and needs of different classes of consumers

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