#insincerity__falseness__falsenes  the quality of not being open or truthful; deceitful or hypocritical
  exclusion:  #sincerity
  supertype:  #untruthfulness  the quality of being untruthful
  subtype:  #hypocrisy  insincerity by virtue of pretending to have qualities or beliefs that you do not really have
     subtype:  #sanctimoniousness__sanctimony  the quality of being hypocritically devout
     subtype:  #oiliness__fulsomeness__oleaginousness__smarminess__unctuousness__unction  smug self-serving earnestness

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